Viral (adj.) – "(of an image, video, piece of information, etc.) circulated rapidly and widely from one internet user to another."

Theory (noun.) – "A set of ideas intended to explain something."

Viral Theory is more than a brand—it’s an idea in motion. A concept designed to spread. Inspired by the way influence moves unseen, our pieces carry the essence of quiet disruption, where minimalism meets momentum.

Every design is intentional. Every detail is part of the equation. Some things are just meant to grow.

This is Viral Theory. A theory worth spreading.